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Addressing Impossible Questions [Ep.95]

Join us for a conversation with Dr. Ari Betof as we discuss how to address impossible questions. We are also very pleased to announce EMA’s Idea Factory Podcast!

Each season will tackle a different theme or topic and welcome a new group of hosts and explore different formats. Our goal? To share the most important voices, ideas, perspectives, and insight to inform independent school enrollment management today and into the future.

Season 1 of EMA’s Idea Factory Podcast is all about impossible questions. What are impossible questions? If you’ve ever been in a meeting and been asked, “Will we be full next year,” or “How will COVID-19 impact us,” then you know what an impossible question is. It’s not that impossible questions don’t have answers, it’s just that they are very difficult to answer and each answer will be different for each school. This season we’ll unpack those impossible questions, think about some ways to address them, and talk with some of the most interesting, knowledgeable, and thoughtful voices in our industry. And we want to hear from you! Are you wrestling with an impossible question at your school? We’d love to hear from you! Send us an email at, tweet at us using #EMAImpossiblequestion, or record a voice message using your phone and we’ll play it on a future episode.

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